“iShoot” Hits Number One

Just one month later came the impressive story of iShoot. iShoot is an iPhone artillery game developed by Ethan Nicholas, who subsequently quit his job as an engineer at Sun after his app raked netted over $600,000 in just one month.  In an interview at the time, Nicholas stated, “I’m not going to be to be a millionaire in the next month, but I’d be shocked if it didn’t happen at the end of the year.”

The success of iShoot was significant because it was the first app to successfully use the strategy of offering a “lite” version in order to generate a lot of download volume, which in turn directed fans of the game to the then $3 paid full version of the game.



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